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Here is some information about our listeners.

Our listeners are educated, employed and have money to spend.

  • Employed (77%)
  • 75k+ Household Income (58%)
  • 50k+ Household Income (77%)
  • Educated (56% Some college or more)
  • Home Owners (84%)
  • Home Owner AND 100k+ Income (26%)
  • Home Owner AND 50k+ Income (63%)
  • 31% have $100K+ in liquid assets
  • 17% have $250K+ in liquid assets
SOURCE: The Media Audit Jul ‘07-Jan ‘08, A18+ Atlanta

 

We have a diverse appeal and near-perfect gender balance:

 

Our listeners live here. These are the counties where 97.1 The River’s listeners are. The total River audience in Atlanta exceeds 518,000 listeners in the metro area!

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